#060: The Blueprint for Influence...with ZERO Authority
Read time: 3 mins 22 seconds
We’re two months on the journey.
60 consecutive posts in 60 days is a nice start towards a new habit.
So what’s it been like? Anything new compared to before?
It started off with jumbled ideas and something didn’t feel right....at first.
I knew just one thing...
If I wanted to write often, I had to make the reader number one. Not me. But how could I do that if...
The biggest frustration was I kept judging every word before I could get the idea out?
Yes. Perfectionism. The enemy of progress.
Writing freely from the heart solved this.
Ok now, I have flowy words that connect with my reader.
Next challenge: brutal editing.
This is the game. This is where the magic is made. Before I describe The Blueprint..
Chop chop...delete. Little by little until finally...
I hit publish.
Now here I am, 60 posts deep.
Someone asked me...
What SURPRISED you about the DAILY POST? Anything unexpected?
Yes! The True Power of Transparency.
Why holding secrets will control you. You dance around them. They become attachments. Idols. An entity that we resist.
What resists, persists.
In celebration of transparency, I’m going to share The Blueprint of Influence.
Take anything you know and write with zero authority to inspire your reader to do something great, by taking an itsy bitsy step.
A Human Behavior Problem
“The most difficult thing to do is to get humans to do something.
...Even more difficult is to get them to open their wallet and give you $1.”
If you can’t present a problem and relate it to your reader, you’re going to lose their attention quickly. There’s no shortage of things your reader can do with their lives. Make it count by checking off a few boxes.
Behind the Veil
You have to incentive your reader with value. Value is solving a pain, problem, or frustration.
But how do I do that? Let’s understand value first.
Present ten readers a coffee at 10 pm before bed, only to find no one wants it. They want good nights rest. Low value.
Take the same coffee and offer it at 6 am in the morning...your chances of getting a dollar goes up at least 10%.
Humans follow incentives.
Their mind is saying...
“What’s in it for me?”
”What do I get out of this?”
See this coffee?
Caffeine = Energy = One Thing Gets Done = Feed Family = Happily Ever After.
Well...I have a blueprint where you can structure any idea and demonstrate its value...and nudges them toward taking action.
This blueprint can be leveraged to edit blog posts, emails, project proposals, or any other text that needs to get someone to do something...without being an authority.
I’ve used it myself, and I’ve showed others how to edit blocks of text based on what motivates their reader.
The Blueprint for Influential Writing:
The real game is writing without fear, then editing without mercy.
As the author Stephen King once said,
”To write is human, to edit is divine”.
Editing will change your life, literally.
1. Personal story: Start off by explaining how your life lead you to the problem. This brings the reader in. It helps them relate. They see themselves in you.
2. Present problem + 1-3 factoids: Explain the problem people experience. Add 1-3 links for authority to prove the problem is real.
I read somewhere that if you can explain the problem better than the reader can explain it, the reader will feel they can trust you, when you present the solution.
As Eben Pagan says, value is a human process of valuing things. Which is based on if it solves a pain, frustration, or problem. Or if you create great emotions like “I enjoy this, I want more of it, I want to be apart of it”.
Try to include see, hear, smell, feel, know in your writing so the reader connects emotionally..
3. Present solution: Explain the solution. This is the easy part. Einstein states that once you have the right question for the problem, the solution becomes obvious.
4. Consequence: Next, explain how if you don’t solve the problem, then XYZ will happen. A few worst case scenarios. This assists your reader to invite a wider perspective on things. A bigger picture where they see how your solution fits into their life.
5. How: post 1-3 steps your reader can take to bring it to life. If your reader connects to your writing, they will be inspired to take action. They want to get involved to make a change. Help them by giving them a few steps to get started right away.
It’s difficult to get humans to take action because they’ve been burned so many times. They have to trust themselves first that this is a problem, before taking action.
You can’t change the world with one post. But you can nudge someone towards a worthy cause, by inspiring them to take a small step.
Try the blueprint for your next blog post, email, YouTube comment, or an instagram comment. You’ll be amazed by the results.
P.S. Notice the correlation between our Anatomy of blueprint and of the most inspirational stories for children, Cinderella.
- Personal story (relatable character)
- Problem (in poverty, surrounded by mean people), Authority (Cinderally attends party with popular people)
- Solution (escape with prince)
- Experiences consequence (if she’s not with the prince, back to awful life)
- Solves problem (gains confidence, acts on plan, lives happily ever after)