Oprah & Pharrell: Go with your gut instinct.
I was compelled to write this blog post after hearing this story.
When I first heard the song Happy by Pharrell on the radio I thought to myself, wow finally a song that doesn’t sound like everything else out there and it actually has a positive message.
In internet terms, the song is old by now, but I did not know the background of the song.
Little did we know, after watching an interview between Oprah and Pharrell, the song had trouble getting airplay due to it being different.
The beauty of it all is that the video ended up going viral after he self-released the video online.
Humans Are The Brand
This is just an example of the human brand having the ability to leverage the internet to spread a deeper message. No record label filter. No corporate red tape. You just no longer need permission to get your message heard.
After posting the video for Happy, Pharrell says "it took took a life of its own". People around the world started posting their own dance videos to the song and it went quickly viral.
On a snippet from Oprah, in the link below, Pharrell gets teary-eyed and describes how he just knew the song had potential and had challenges prior to releasing the video online, even though it wasn’t getting the initial airplay that he thought it would.
Oprah interview Pharrell (3:23)
Also check out the amazing interview with Oprah at Stanford University.
Oprah Winfrey on Career, Life and Leadership (1 hour 5 mins)