Infographic: Minimum Viable Product Increases speed

Life’s too short to build something nobody wants.
— Ash Maurya, Running Lean

How can you get products or services to market quickly and reduce your risk and overhead at the same time?

By releasing a Minimum Viable Product (MVP).

Check out the infographic below to see what an MVP is all about and why it’s better and less risky than the model most businesses use:

Must-read books on this topic are The Lean Startup Method and Running Lean.

Without knowing it, I had already been following a lean startup model for years.

But once I read this book things became much clearer and made sense and I wish I found it sooner.


“Customers don’t care about your solution. They care about their problems.
—Dave McClure, 500 Startups” 

“Startups that succeed are those that manage to iterate enough times before running out of resources.” 
― Ash Maurya, Running Lean

“Waste is any human activity which absorbs resources but creates no value.
— James P. Womak and Daniel T. Jones,”